There are many e-commerce platforms available out there. Years ago a retailer would be more than happy to have a webshop based on some fixed template. They were probably more functionality than design oriented. But this is dramatically changing. In today’s competitive e-commerce market the online store has to look good to give the buyer a great online shopping experience. By design you need to attract the right target group and use their buying mood. Unfortunately, the graphical design flexibility is one of the main weaknesses of many online store platforms, especially the older ones. [click to continue…]
