Social networking is now a global phenomenon that affects most people who have access to the Internet. 83% of the surveyed people age 18-24 visit their social media accounts on a daily basis. As the well-known research shows 67% of social networks’ users spend more money online after recommendations. But, are we aware that most of those 67% are women? That’s right 68% of social networks users are women. Knowing that social media has an increasingly tight relationship with ecommerce it’s most wise to take the data into account when planning a new strategy. [click to continue…]
