social media

Be warned: Online reviews often fake [Infographic]

by Peter Horsten on 24th December 2012

Be warned: Online reviews might be fake

Online shopping is booming, no secret about that. We’ve already reported that also this Holiday Season we all together are buying more online than ever before. Probably, just like others, you heavily rely upon others’ opinion before you decide what to buy. Nothing strange about that because over 83% of buyers do so. But don’t let these reviews ruin your Christmas. Unfortunately, some of these reviews are just fake! In our opinion this is a bad practice which is increasingly becoming an issue. It forces us to rethink the value of reviews and to watch them a bit closer. [click to continue…]

How to Make an Auction a Golden Mine!

by Karolina Dryja 24.01.2012 e-commerce

Auctions are a bit like gambling, with one difference – the client doesn’t lose money in the end. Through an online auction we provide our customers not only with great bargains but also with the thrill and a feeling of competition. No wonder ebay.com gained over 9 billion US$ revenue in 2010 and is an [...]

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Shopping sharers are from Venus!

by Karolina Dryja 05.01.2012 f-commerce
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Social networking is now a global phenomenon that affects most people who have access to the Internet. 83% of the surveyed people age 18-24 visit their social media accounts on a daily basis. As the well-known research shows 67% of social networks’ users spend more money online after recommendations. But, are we aware that most [...]

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Social Media the key to getting clients to your eshop or maybe…?

by Karolina Dryja 21.10.2011 e-commerce

These days there’s a huge impact on new ways of advertising. We are facing the still rising social media hype, gamification as marketing tool and many more new ideas to leverage sales. Although, I strongly believe that you should consider all the innovations in your marketing strategy, don’t let yourself forget that there’re other ways [...]

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Facebook stimulates to be social by design

by Peter Horsten 18.10.2011 e-commerce
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Facebook’s keynote was announced with pride by the eCommerce Expo 2011 organization. Seeing long queues in front of the keynote theater, from a visitor attraction perspective it was really a strategic move to have Ivan Heneghan at the expo. It seems online retailers are expecting a lot from Facebook, despite Miki Balin’s message that Facebook [...]

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Social media: a waste of time, or a valuable marketing tool?

by Karolina Dryja 21.09.2011 f-commerce
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You already know that most of your customers are registered on social networks. Of course for some of them it’s just some way of entertaining themselves and they don’t treat it seriously. But there is a large number of people who treat social media, as a modern means of communication. Different social networks from Twitter [...]

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Approaching customers

by Karolina Dryja 17.08.2011 e-commerce
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Unlike on a busy street, in your webshop, huge traffic is extremely desired.  How to gain one? Well, customers are lately quite moody… They feel the need to be a part of a community, they feel the need to learn more, they want to get good quality at a low price and even if you [...]

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Indispensable innovations!

by Karolina Dryja 10.08.2011 e-commerce
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Do you feel overwhelmed by the innovations coming from every possible side? There are a lot of features that you can choose from to make your webshop a modern enterprise. Obviously, your business doesn’t need all of them to function successfully! It’s all about your needs and the type of your business. Always make sure [...]

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Internet Marketing Strategy Briefing [free report]

by Peter Horsten 29.07.2011 e-commerce
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The move towards more customer-centric business practices clearly isn’t confined to online. However, it is perhaps most acutely necessary in an online environment where the competition is famously „one click away‟. Customers will punish you via social media for poor experiences. They have access to near perfect information and huge choice, including global suppliers. Google and [...]

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Shares and likes drive social sales [Infographic]

by Peter Horsten 25.07.2011 f-commerce
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“Facebook, Twitter, that’s not for me”, is what we hear quite often. What do you think about that? Have you already experienced the “F”-power? F-commerce is the new (hype?) word for social driven commerce, mostly on Facebook as the “F” indicates. We won’t tell you how to experience F-commerce, but for sure it’s important that [...]

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