social commerce

A recipe for an m-s-commerce strategy

by Karolina Dryja on 27th February 2012

iPad

Mobile commerce has been lately predicted to grow up to $31 billion by 2015 (Emarketer Inc.) in the USA. The term m-commerce is also one of the most popular words connected to retail. It concerns not only shopping online but apparently even the in-store shopping. Although it’s so powerful, don’t let yourself treat it as a separate notion. There’s also s-commerce, f-commerce, re-commerce and many more… And all of them eventually compound to simply e-commerce.

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Ecommerce has to become personal through mobile access and social media

by Peter Horsten 15.10.2011 e-commerce
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After two intensive days at eCommerce Expo 2011 in London it’s time for a wrap up. One of the biggest eCommerce events in Europe could count on many visitors and most of the relevant market players were exhibiting at the Expo. In two days time you could really learn and network a lot. Now we [...]

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Internet Marketing Strategy Briefing [free report]

by Peter Horsten 29.07.2011 e-commerce
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The move towards more customer-centric business practices clearly isn’t confined to online. However, it is perhaps most acutely necessary in an online environment where the competition is famously „one click away‟. Customers will punish you via social media for poor experiences. They have access to near perfect information and huge choice, including global suppliers. Google and [...]

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