mobile

Extending retail to mobile apps is hip!

by Peter Horsten on 14th February 2013

Mobile App shoping is hip

A modern human being has on average 40 mobile apps on his smartphone. The mobile device has gathered a variety of our daily-use tools from a classic calendar to a rather extravagant metal detector.  Since we live in a consumer generation, where retail brings $1.1 trillion annually, we want to buy a lot in the most convenient way possible, thus we are also increasingly using retailer’s shopping apps. What does it mean for retailers? Is it time you forget about other channels and go mobile? 

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Chasing the Holiday season spirit in the rising e-commerce market

by Peter Horsten 05.12.2012 e-commerce
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The shopping rush season has already started in November and especially sped up after Thanksgiving.  What’s more it seems the mobile devices and multichannel strategies bring the expected results for the majority of retailers. Current data promise the season success of at least 15% revenue over last year’s Christmas. Sounds like e-retail can be proud [...]

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Tablets are the future of e-commerce [Infographic]

by Peter Horsten 25.09.2012 e-commerce
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The iPad is hot for some years now and several other suppliers have tried to profit from it with little result. But fact of life is that the tablet is becoming increasingly important, especially for e-commerce. Are you an online retailer? Is your webshop mobile/tablet friendly? Better be sure it is because your (potential) client [...]

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Be aware the tablet shopper is near!

by Peter Horsten 02.04.2012 e-commerce
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Mobile increasingly becomes a part of the customer journey before his final decision about a purchase and where to make it. You see them visiting your shop, meanwhile surfing the Internet through a mobile browser to check your competition. If you study your website’s or webshop’s analytics, you will surely notice a similar trend. Mobile [...]

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Does the mobile technology overtake users needs?

by Pawel Bejger 11.10.2011 e-commerce
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The second day of the e-nnovation conference has just started. The first lecture we attended was the one connected with the mobile technology and it was conducted by Kamil Brzezinski.

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How to handle mobile?

by Karolina Dryja 29.09.2011 m-commerce

The fact that you should have a mobile extension of your online shop is now a foregone conclusion. You know it’s a trend and you know that eshops with a mobile version make good money on it. But, if you still have doubts, take a look at the chart below! The numbers speak for themselves, [...]

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Mobile pizza ordering through your iPad [Review]

by Peter Horsten 31.08.2011 m-commerce
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Domino’s Pizza has just launched its official iPad app on the UK App Store. With some swipes pizza lovers can now order their favorite pizza, pay for it and sit down relaxed knowing their pizza will arrive soon. Curious where your pizza is? No worries, you can track it while it’s on its way from the store [...]

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Indispensable innovations!

by Karolina Dryja 10.08.2011 e-commerce
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Do you feel overwhelmed by the innovations coming from every possible side? There are a lot of features that you can choose from to make your webshop a modern enterprise. Obviously, your business doesn’t need all of them to function successfully! It’s all about your needs and the type of your business. Always make sure [...]

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Internet Marketing Strategy Briefing [free report]

by Peter Horsten 29.07.2011 e-commerce
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The move towards more customer-centric business practices clearly isn’t confined to online. However, it is perhaps most acutely necessary in an online environment where the competition is famously „one click away‟. Customers will punish you via social media for poor experiences. They have access to near perfect information and huge choice, including global suppliers. Google and [...]

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