A modern human being has on average 40 mobile apps on his smartphone. The mobile device has gathered a variety of our daily-use tools from a classic calendar to a rather extravagant metal detector. Since we live in a consumer generation, where retail brings $1.1 trillion annually, we want to buy a lot in the most convenient way possible, thus we are also increasingly using retailer’s shopping apps. What does it mean for retailers? Is it time you forget about other channels and go mobile?