mobile commerce

Mobile will fuel e-commerce turnover

by Peter Horsten on 18th March 2013

Mobile will fuel e-commerce turnover resulting in a 10% yearly increase

We have already been writing about the huge influence of mobile devices on the advancement of the e-commerce market. However, Forrester went as far as to predict a 10% growth each year on the US e-commerce market and a fractional higher growth rate in Europe (11%). By 2017 this will result into online sales worth $370 billion in the US and $247.1 billion in Europe.  This growth is mainly thanks to customers’ mobile shopping activities. Despite the ongoing financial downturn there’s no sign the e-commerce market suffers. [click to continue…]

Chasing the Holiday season spirit in the rising e-commerce market

by Peter Horsten 05.12.2012 e-commerce
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The shopping rush season has already started in November and especially sped up after Thanksgiving.  What’s more it seems the mobile devices and multichannel strategies bring the expected results for the majority of retailers. Current data promise the season success of at least 15% revenue over last year’s Christmas. Sounds like e-retail can be proud [...]

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Euro2012 – how to go with the flow?

by Karolina Dryja 28.06.2012 e-commerce
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The biggest event of the beginning of this summer in Europe is definitely UEFA Euro Championships. Each match played by a national team gathers millions of people both from the countries interested and the host countries. It’s a kind of event that is talked of since the hosts are announced, that is about 4 years [...]

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A recipe for an m-s-commerce strategy

by Karolina Dryja 27.02.2012 f-commerce
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Mobile commerce has been lately predicted to grow up to $31 billion by 2015 (Emarketer Inc.) in the USA. The term m-commerce is also one of the most popular words connected to retail. It concerns not only shopping online but apparently even the in-store shopping. Although it’s so powerful, don’t let yourself treat it as [...]

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The amount of consumers buying mobile still very small

by Peter Horsten 16.12.2011 e-commerce
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The UK consumers are more willing to buy online, as a new Ofcom report reveals. This applies to mobile commerce as well. A part of the explanation could be  the fact that UK customers are paying lower prices for their communications services than many consumers across the world. This makes the UK the best located [...]

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Ecommerce has to become personal through mobile access and social media

by Peter Horsten 15.10.2011 e-commerce
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After two intensive days at eCommerce Expo 2011 in London it’s time for a wrap up. One of the biggest eCommerce events in Europe could count on many visitors and most of the relevant market players were exhibiting at the Expo. In two days time you could really learn and network a lot. Now we [...]

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