marketing

Social Media the key to getting clients to your eshop or maybe…?

by Karolina Dryja on 21st October 2011

These days there’s a huge impact on new ways of advertising. We are facing the still rising social media hype, gamification as marketing tool and many more new ideas to leverage sales. Although, I strongly believe that you should consider all the innovations in your marketing strategy, don’t let yourself forget that there’re other ways of becoming visible. [click to continue…]

Gamification – worthwhile?

by Karolina Dryja 09.09.2011 e-commerce
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The term may not sound nice and engaging but the function of this marketing strategy is “to engage”! In short, gamification is adding game mechanics like progress bars, points collecting or just any type of a game into a website to make it more interactive and engaging. 

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4 ways to make them take it home!

by Karolina Dryja 05.09.2011 e-commerce
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The way the products are displayed and generally presented in a shop, either attracts or puts customers off. Of course, in case of an offline shop there are more ways to stimulate clients than in an eshop. The seller can apply not only decorations but also an attractive scent when displaying their products. Not to [...]

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