E-commerce is growing with an enormous speed. In the most prolific month of the year (so far, July) e-retail sales went up to 17% and m-Retail recorded a 313% growth that is still soaring up. However, with such a growth come also huge expectations. The e-shops operating on older technologies seem to start feeling fatigue with their performance being on the verge of possibilities. According to Forrester research up to 56% of e-commerce businesses are planning to increase their expenditures on technology in the near time.