ecommerce

Mobile will fuel e-commerce turnover

by Peter Horsten on 18th March 2013

Mobile will fuel e-commerce turnover resulting in a 10% yearly increase

We have already been writing about the huge influence of mobile devices on the advancement of the e-commerce market. However, Forrester went as far as to predict a 10% growth each year on the US e-commerce market and a fractional higher growth rate in Europe (11%). By 2017 this will result into online sales worth $370 billion in the US and $247.1 billion in Europe.  This growth is mainly thanks to customers’ mobile shopping activities. Despite the ongoing financial downturn there’s no sign the e-commerce market suffers. [click to continue…]

Valuable content to improve SEO on your e-commerce site

by Karolina Dryja 04.02.2013 e-commerce

Search engine optimization seems like a true art. You need technical knowledge just as much as you need decent writing skills. Of course you can hire a company or a freelancer who will do it for you. However knowing that content marketing is expected to soon become one of the most important components of e-marketing, [...]

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The changing retail landscape

by Peter Horsten 15.01.2013 e-commerce

The commerce reality is changing dramatically fast. With the developments and new trends that have arisen over the last year it’s especially visible. As in each technology-dependent area the novelties come as fast as a lightening. Some of them disappear as fast as they came, but a part adapts to the market and makes milestone [...]

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Too late to profit from the Christmas fever online?

by ajankowski 15.11.2012 e-commerce
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Let me guess, you’re preparing your Christmas displays and seasonal Santa’s smiles! Your store fronts, websites and auction sites will soon be filled with Christmas decorations. You should be planning an all-out Christmas attack on your shoppers’ senses. But what will be different from last year? How is this global commercial celebration changing and how [...]

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Finding your niche in European e-commerce market

by Karolina Dryja 03.09.2012 e-commerce

European e-commerce market is already full of a variety of products which come in different variants at varied prices. As written in my previous post Europeans also have access and are very eager to do cross-border shopping. In such case is there any way you can squeeze your offer into a new market?

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4 European directions for e-commerce business expansion

by Karolina Dryja 08.08.2012 e-commerce
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For a good e-retailer a steady growth in sales each year is the main aim. This growth can be achieved in a variety of ways – through considerable marketing, perfect customer service or unbeatable prices. One may even combine all of it! Although the desired growth in sales might come and remain for some time, [...]

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A recipe for an m-s-commerce strategy

by Karolina Dryja 27.02.2012 f-commerce
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Mobile commerce has been lately predicted to grow up to $31 billion by 2015 (Emarketer Inc.) in the USA. The term m-commerce is also one of the most popular words connected to retail. It concerns not only shopping online but apparently even the in-store shopping. Although it’s so powerful, don’t let yourself treat it as [...]

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Love is in the e-commerce air!

by Karolina Dryja 11.02.2012 e-commerce
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Browsing through the web shops lately you may get vertigo from all this red and pink all around. That’s right, Valentines is coming. For some it’s a celebration of love and for some another commercial event. The second is definitely true and as such should be cherished by e-retailers. This time I’ve been looking around [...]

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Design for the ultimate shopping experience

by Peter Horsten 01.02.2012 e-commerce
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There are many e-commerce platforms available out there. Years ago a retailer would be more than happy to have a webshop based on some fixed template. They were probably more functionality than design oriented. But this is dramatically changing. In today’s competitive e-commerce market the online store has to look good to give the buyer [...]

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How to Make an Auction a Golden Mine!

by Karolina Dryja 24.01.2012 e-commerce

Auctions are a bit like gambling, with one difference – the client doesn’t lose money in the end. Through an online auction we provide our customers not only with great bargains but also with the thrill and a feeling of competition. No wonder ebay.com gained over 9 billion US$ revenue in 2010 and is an [...]

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