Facebook’s keynote was announced with pride by the eCommerce Expo 2011 organization. Seeing long queues in front of the keynote theater, from a visitor attraction perspective it was really a strategic move to have Ivan Heneghan at the expo. It seems online retailers are expecting a lot from Facebook, despite Miki Balin’s message that Facebook just accounts for about 2% of the online turnover. Did Ivan manage to fulfill the high expectations?
