e-shop

E-commerce fashion market – It’s a man’s world

by Peter Horsten on 19th October 2012

Men increasingly shopping online

In contrast to a common stereotype, it’s lately been men who shopped online for clothes more eagerly and effectively rather than women.  E-commerce male shoppers’ spending in the fashion sector grows currently at 13% rate annually, while in case of women the number closes at 10%. The trend is especially visible on sites providing complex shopping experience, such as fashion advice and/or purchases based on shipping trunks of clothes. And let’s be honest guys, we like to buy the things we need, but we just don’t want to visit the mall, right? [click to continue…]

Finding your niche in European e-commerce market

by Karolina Dryja 03.09.2012 e-commerce

European e-commerce market is already full of a variety of products which come in different variants at varied prices. As written in my previous post Europeans also have access and are very eager to do cross-border shopping. In such case is there any way you can squeeze your offer into a new market?

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Euro2012 – how to go with the flow?

by Karolina Dryja 28.06.2012 e-commerce
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The biggest event of the beginning of this summer in Europe is definitely UEFA Euro Championships. Each match played by a national team gathers millions of people both from the countries interested and the host countries. It’s a kind of event that is talked of since the hosts are announced, that is about 4 years [...]

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Tour around Polish e-commerce market square

by Karolina Dryja 07.05.2012 e-commerce
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Lately, there’s quite some buzz around e-commerce market in Poland. We could read some news and statistics on such portals as e-commercefacts.com or internetretailer.com and also there was a nice compilation of the news on our blog. The point is that all of them lead to a conclusion that Poles are increasingly shopping online. How [...]

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Design for the ultimate shopping experience

by Peter Horsten 01.02.2012 e-commerce
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There are many e-commerce platforms available out there. Years ago a retailer would be more than happy to have a webshop based on some fixed template. They were probably more functionality than design oriented. But this is dramatically changing. In today’s competitive e-commerce market the online store has to look good to give the buyer [...]

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E-shops to learn from! – part 1 Fashion shops

by Karolina Dryja 07.11.2011 e-commerce
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There are many clothes shops on the e-commerce market and clothes are the most often purchased products online (35% of products bought in online shops are clothes and that’s a second place after 44% which stands here for books). However, it’s not easy to buy and sell clothes via the Internet. The sizes vary from [...]

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Better regional or cosmopolitan? [Infographic]

by Karolina Dryja 26.08.2011 e-commerce
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When you own an e-commerce website there’s a variety of markets that you can choose from. Have you ever considered gaining more profits by changing or extending the area of your business? The statistics tell you precisely which region to target for extreme profits. Obviously, there’s much more to that than just sheer data. You [...]

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