e-marketing

How to use the power of the e-commerce rainbow

by Karolina Dryja on 16th September 2011

Choose the right colors to sell your products

A lot of what we like, comes in a color that’s special to us. That refers to clothes, jewelry, cars or even food packages. It’s long known that color matters most in our visual perception. As strange as it may seem, research reveals that people make subconscious judgment about a person, environment or product within 90 seconds of initial viewing. What’s more, 62% up to 90% of that assessment is based on color alone! [click to continue…]

Gamification – worthwhile?

by Karolina Dryja 09.09.2011 e-commerce
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The term may not sound nice and engaging but the function of this marketing strategy is “to engage”! In short, gamification is adding game mechanics like progress bars, points collecting or just any type of a game into a website to make it more interactive and engaging. 

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Better regional or cosmopolitan? [Infographic]

by Karolina Dryja 26.08.2011 e-commerce
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When you own an e-commerce website there’s a variety of markets that you can choose from. Have you ever considered gaining more profits by changing or extending the area of your business? The statistics tell you precisely which region to target for extreme profits. Obviously, there’s much more to that than just sheer data. You [...]

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The way to make your e-commerce rock with a group-buy!

by Karolina Dryja 23.08.2011 e-commerce
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Group-buy deals, by means of Groupon or any other website of the sort, are an expansive marketing tool these days. It seems every respected business tried group-buy to leverage its profits, at least once. Thus. e-commerce can use it and use it as well. With even larger success than an offline business. Obviously a group-buy [...]

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