e-commerce

The amazing power of reviews [Infographic]

by Peter Horsten on 18th April 2013

Reviews appear to be an important and integral part of the decision making process for a buyer. This shouldn’t be underestimated by any business. This is certainly noticeable in the retail industry, but it’s definitely not limited to retail only. About 82% of all consumers considered user generated reviews as extremely valuable or valuable. Are you offering your clients a possibility to review your products? Are you using their reviews? Read on, check the Infographic and decide for yourself. [click to continue…]

Mobile will fuel e-commerce turnover

by Peter Horsten 18.03.2013 e-commerce
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We have already been writing about the huge influence of mobile devices on the advancement of the e-commerce market. However, Forrester went as far as to predict a 10% growth each year on the US e-commerce market and a fractional higher growth rate in Europe (11%). By 2017 this will result into online sales worth $370 [...]

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Valuable content to improve SEO on your e-commerce site

by Karolina Dryja 04.02.2013 e-commerce

Search engine optimization seems like a true art. You need technical knowledge just as much as you need decent writing skills. Of course you can hire a company or a freelancer who will do it for you. However knowing that content marketing is expected to soon become one of the most important components of e-marketing, [...]

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Chasing the Holiday season spirit in the rising e-commerce market

by Peter Horsten 05.12.2012 e-commerce
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The shopping rush season has already started in November and especially sped up after Thanksgiving.  What’s more it seems the mobile devices and multichannel strategies bring the expected results for the majority of retailers. Current data promise the season success of at least 15% revenue over last year’s Christmas. Sounds like e-retail can be proud [...]

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Too late to profit from the Christmas fever online?

by ajankowski 15.11.2012 e-commerce
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Let me guess, you’re preparing your Christmas displays and seasonal Santa’s smiles! Your store fronts, websites and auction sites will soon be filled with Christmas decorations. You should be planning an all-out Christmas attack on your shoppers’ senses. But what will be different from last year? How is this global commercial celebration changing and how [...]

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E-commerce fashion market – It’s a man’s world

by Peter Horsten 19.10.2012 e-commerce
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In contrast to a common stereotype, it’s lately been men who shopped online for clothes more eagerly and effectively rather than women.  E-commerce male shoppers’ spending in the fashion sector grows currently at 13% rate annually, while in case of women the number closes at 10%. The trend is especially visible on sites providing complex [...]

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Our aid in e-retailing – replacement market for e-commerce solutions

by Peter Horsten 26.09.2012 e-commerce
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E-commerce is growing with an enormous speed. In the most prolific month of the year (so far, July) e-retail sales went up to 17% and m-Retail recorded a 313% growth that is still soaring up. However, with such a growth come also huge expectations. The e-shops operating on older technologies seem to start feeling fatigue with their [...]

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Tablets are the future of e-commerce [Infographic]

by Peter Horsten 25.09.2012 e-commerce
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The iPad is hot for some years now and several other suppliers have tried to profit from it with little result. But fact of life is that the tablet is becoming increasingly important, especially for e-commerce. Are you an online retailer? Is your webshop mobile/tablet friendly? Better be sure it is because your (potential) client [...]

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Finding your niche in European e-commerce market

by Karolina Dryja 03.09.2012 e-commerce

European e-commerce market is already full of a variety of products which come in different variants at varied prices. As written in my previous post Europeans also have access and are very eager to do cross-border shopping. In such case is there any way you can squeeze your offer into a new market?

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4 European directions for e-commerce business expansion

by Karolina Dryja 08.08.2012 e-commerce
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For a good e-retailer a steady growth in sales each year is the main aim. This growth can be achieved in a variety of ways – through considerable marketing, perfect customer service or unbeatable prices. One may even combine all of it! Although the desired growth in sales might come and remain for some time, [...]

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