costumer

E-shops to learn from! –Part 2 Sports Shops

by Karolina Dryja on 29th November 2011

There’s always a lot of browsing at an online sports shop. The equipment and clothes that you buy there must be extra comfortable and customized perfectly to your needs. Thus, an active customer has to feel safe using your equipment. For that reason, especially sports shops have to have a lot of searching and filtering tools at their customers’ disposal. At least this is something that the best online sports shops have. To illustrate, I’ve chosen three of such eshops from the IMRG/Hitwise Hotshops List Top 100: May 2011 .  [click to continue…]

What sells online?

by Karolina Dryja 10.10.2011 e-commerce

 If you have the right strategy and target the right group of people, you can sell anything you want. That includes online sales as well; it’s just that webshops have certain limitations that offline stores don’t have. Obviously, shopping virtually you can’t check the smell or texture, so you’re generally deprived of most of the [...]

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