Let’s imagine you have a well-designed, fast, user-friendly, eye-catching webshop full of fancy features. Is this enough for your eshop to be popular and have high CR (conversion rate)? Obviously not – in fact you can have the most luxurious hotel in the world, but if it is in the middle of the desert without any type of marketing no one will even know it is there. It is also quite obvious that the best possible means of advertising your online store is to be high in search engines rankings (especially in Google), because this is how people nowadays search for what they want to buy. Easier said than done -so the question is: how to achieve this? How to make your eshop appear high in rankings without too much effort? [click to continue…]
