m-commerce

Mobile will fuel e-commerce turnover

by Peter Horsten on 18th March 2013

Mobile will fuel e-commerce turnover resulting in a 10% yearly increase

We have already been writing about the huge influence of mobile devices on the advancement of the e-commerce market. However, Forrester went as far as to predict a 10% growth each year on the US e-commerce market and a fractional higher growth rate in Europe (11%). By 2017 this will result into online sales worth $370 billion in the US and $247.1 billion in Europe.  This growth is mainly thanks to customers’ mobile shopping activities. Despite the ongoing financial downturn there’s no sign the e-commerce market suffers. [click to continue…]

Extending retail to mobile apps is hip!

by Peter Horsten 14.02.2013 e-commerce
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A modern human being has on average 40 mobile apps on his smartphone. The mobile device has gathered a variety of our daily-use tools from a classic calendar to a rather extravagant metal detector.  Since we live in a consumer generation, where retail brings $1.1 trillion annually, we want to buy a lot in the most convenient [...]

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Chasing the Holiday season spirit in the rising e-commerce market

by Peter Horsten 05.12.2012 e-commerce
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The shopping rush season has already started in November and especially sped up after Thanksgiving.  What’s more it seems the mobile devices and multichannel strategies bring the expected results for the majority of retailers. Current data promise the season success of at least 15% revenue over last year’s Christmas. Sounds like e-retail can be proud [...]

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Too late to profit from the Christmas fever online?

by ajankowski 15.11.2012 e-commerce
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Let me guess, you’re preparing your Christmas displays and seasonal Santa’s smiles! Your store fronts, websites and auction sites will soon be filled with Christmas decorations. You should be planning an all-out Christmas attack on your shoppers’ senses. But what will be different from last year? How is this global commercial celebration changing and how [...]

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Tablets are the future of e-commerce [Infographic]

by Peter Horsten 25.09.2012 e-commerce
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The iPad is hot for some years now and several other suppliers have tried to profit from it with little result. But fact of life is that the tablet is becoming increasingly important, especially for e-commerce. Are you an online retailer? Is your webshop mobile/tablet friendly? Better be sure it is because your (potential) client [...]

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Be aware the tablet shopper is near!

by Peter Horsten 02.04.2012 e-commerce
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Mobile increasingly becomes a part of the customer journey before his final decision about a purchase and where to make it. You see them visiting your shop, meanwhile surfing the Internet through a mobile browser to check your competition. If you study your website’s or webshop’s analytics, you will surely notice a similar trend. Mobile [...]

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A recipe for an m-s-commerce strategy

by Karolina Dryja 27.02.2012 f-commerce
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Mobile commerce has been lately predicted to grow up to $31 billion by 2015 (Emarketer Inc.) in the USA. The term m-commerce is also one of the most popular words connected to retail. It concerns not only shopping online but apparently even the in-store shopping. Although it’s so powerful, don’t let yourself treat it as [...]

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The amount of consumers buying mobile still very small

by Peter Horsten 16.12.2011 e-commerce
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The UK consumers are more willing to buy online, as a new Ofcom report reveals. This applies to mobile commerce as well. A part of the explanation could be  the fact that UK customers are paying lower prices for their communications services than many consumers across the world. This makes the UK the best located [...]

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How to handle mobile?

by Karolina Dryja 29.09.2011 m-commerce

The fact that you should have a mobile extension of your online shop is now a foregone conclusion. You know it’s a trend and you know that eshops with a mobile version make good money on it. But, if you still have doubts, take a look at the chart below! The numbers speak for themselves, [...]

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Mobile pizza ordering through your iPad [Review]

by Peter Horsten 31.08.2011 m-commerce
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Domino’s Pizza has just launched its official iPad app on the UK App Store. With some swipes pizza lovers can now order their favorite pizza, pay for it and sit down relaxed knowing their pizza will arrive soon. Curious where your pizza is? No worries, you can track it while it’s on its way from the store [...]

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