f-commerce

A recipe for an m-s-commerce strategy

by Karolina Dryja on 27th February 2012

iPad

Mobile commerce has been lately predicted to grow up to $31 billion by 2015 (Emarketer Inc.) in the USA. The term m-commerce is also one of the most popular words connected to retail. It concerns not only shopping online but apparently even the in-store shopping. Although it’s so powerful, don’t let yourself treat it as a separate notion. There’s also s-commerce, f-commerce, re-commerce and many more… And all of them eventually compound to simply e-commerce.

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Shopping sharers are from Venus!

by Karolina Dryja 05.01.2012 f-commerce
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Social networking is now a global phenomenon that affects most people who have access to the Internet. 83% of the surveyed people age 18-24 visit their social media accounts on a daily basis. As the well-known research shows 67% of social networks’ users spend more money online after recommendations. But, are we aware that most [...]

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Social media: a waste of time, or a valuable marketing tool?

by Karolina Dryja 21.09.2011 f-commerce
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You already know that most of your customers are registered on social networks. Of course for some of them it’s just some way of entertaining themselves and they don’t treat it seriously. But there is a large number of people who treat social media, as a modern means of communication. Different social networks from Twitter [...]

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5 ways to get thumbs-up!

by Karolina Dryja 12.09.2011 e-commerce
It's important to get positive reviews

Although, there’s lately been a lot of innovations to e-marketing there are things that never change. No matter how well will you plan your eshop’s marketing strategy, if the client isn’t satisfied with the service itself, he won’t give you thumbs-up. Even worse, customers will usually share their dissatisfaction with other Internet users. It’s a [...]

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Gamification – worthwhile?

by Karolina Dryja 09.09.2011 e-commerce
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The term may not sound nice and engaging but the function of this marketing strategy is “to engage”! In short, gamification is adding game mechanics like progress bars, points collecting or just any type of a game into a website to make it more interactive and engaging. 

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Approaching customers

by Karolina Dryja 17.08.2011 e-commerce
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Unlike on a busy street, in your webshop, huge traffic is extremely desired.  How to gain one? Well, customers are lately quite moody… They feel the need to be a part of a community, they feel the need to learn more, they want to get good quality at a low price and even if you [...]

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Indispensable innovations!

by Karolina Dryja 10.08.2011 e-commerce
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Do you feel overwhelmed by the innovations coming from every possible side? There are a lot of features that you can choose from to make your webshop a modern enterprise. Obviously, your business doesn’t need all of them to function successfully! It’s all about your needs and the type of your business. Always make sure [...]

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Internet Marketing Strategy Briefing [free report]

by Peter Horsten 29.07.2011 e-commerce
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The move towards more customer-centric business practices clearly isn’t confined to online. However, it is perhaps most acutely necessary in an online environment where the competition is famously „one click away‟. Customers will punish you via social media for poor experiences. They have access to near perfect information and huge choice, including global suppliers. Google and [...]

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Shares and likes drive social sales [Infographic]

by Peter Horsten 25.07.2011 f-commerce
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“Facebook, Twitter, that’s not for me”, is what we hear quite often. What do you think about that? Have you already experienced the “F”-power? F-commerce is the new (hype?) word for social driven commerce, mostly on Facebook as the “F” indicates. We won’t tell you how to experience F-commerce, but for sure it’s important that [...]

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