Peter Horsten

The amazing power of reviews [Infographic]

by Peter Horsten on 18th April 2013

Reviews appear to be an important and integral part of the decision making process for a buyer. This shouldn’t be underestimated by any business. This is certainly noticeable in the retail industry, but it’s definitely not limited to retail only. About 82% of all consumers considered user generated reviews as extremely valuable or valuable. Are you offering your clients a possibility to review your products? Are you using their reviews? Read on, check the Infographic and decide for yourself. [click to continue…]

Mobile will fuel e-commerce turnover

by Peter Horsten 18.03.2013 e-commerce
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We have already been writing about the huge influence of mobile devices on the advancement of the e-commerce market. However, Forrester went as far as to predict a 10% growth each year on the US e-commerce market and a fractional higher growth rate in Europe (11%). By 2017 this will result into online sales worth $370 [...]

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Extending retail to mobile apps is hip!

by Peter Horsten 14.02.2013 e-commerce
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A modern human being has on average 40 mobile apps on his smartphone. The mobile device has gathered a variety of our daily-use tools from a classic calendar to a rather extravagant metal detector.  Since we live in a consumer generation, where retail brings $1.1 trillion annually, we want to buy a lot in the most convenient [...]

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The changing retail landscape

by Peter Horsten 15.01.2013 e-commerce

The commerce reality is changing dramatically fast. With the developments and new trends that have arisen over the last year it’s especially visible. As in each technology-dependent area the novelties come as fast as a lightening. Some of them disappear as fast as they came, but a part adapts to the market and makes milestone [...]

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Be warned: Online reviews often fake [Infographic]

by Peter Horsten 24.12.2012 e-commerce
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Online shopping is booming, no secret about that. We’ve already reported that also this Holiday Season we all together are buying more online than ever before. Probably, just like others, you heavily rely upon others’ opinion before you decide what to buy. Nothing strange about that because over 83% of buyers do so. But don’t [...]

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Chasing the Holiday season spirit in the rising e-commerce market

by Peter Horsten 05.12.2012 e-commerce
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The shopping rush season has already started in November and especially sped up after Thanksgiving.  What’s more it seems the mobile devices and multichannel strategies bring the expected results for the majority of retailers. Current data promise the season success of at least 15% revenue over last year’s Christmas. Sounds like e-retail can be proud [...]

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E-commerce fashion market – It’s a man’s world

by Peter Horsten 19.10.2012 e-commerce
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In contrast to a common stereotype, it’s lately been men who shopped online for clothes more eagerly and effectively rather than women.  E-commerce male shoppers’ spending in the fashion sector grows currently at 13% rate annually, while in case of women the number closes at 10%. The trend is especially visible on sites providing complex [...]

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Our aid in e-retailing – replacement market for e-commerce solutions

by Peter Horsten 26.09.2012 e-commerce
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E-commerce is growing with an enormous speed. In the most prolific month of the year (so far, July) e-retail sales went up to 17% and m-Retail recorded a 313% growth that is still soaring up. However, with such a growth come also huge expectations. The e-shops operating on older technologies seem to start feeling fatigue with their [...]

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Tablets are the future of e-commerce [Infographic]

by Peter Horsten 25.09.2012 e-commerce
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The iPad is hot for some years now and several other suppliers have tried to profit from it with little result. But fact of life is that the tablet is becoming increasingly important, especially for e-commerce. Are you an online retailer? Is your webshop mobile/tablet friendly? Better be sure it is because your (potential) client [...]

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The developing e-commerce market – $23 billion to profit from!

by Peter Horsten 04.07.2012 e-commerce
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An online sales channel like never before is luring with its high-profit potential and convenience. Not only is that adequate to start-ups but maybe even more to prominent business owners already well-deserving its brick-and-mortar fame. The latest ATKearney study shows how easy it is to squeeze a share of billions of dollars in extra revenue by [...]

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