Karolina Dryja

Valuable content to improve SEO on your e-commerce site

by Karolina Dryja on 4th February 2013

Search engine optimization seems like a true art. You need technical knowledge just as much as you need decent writing skills. Of course you can hire a company or a freelancer who will do it for you. However knowing that content marketing is expected to soon become one of the most important components of e-marketing, it’s wise to get familiar with the basics of SEO-friendly writing. Let me try to put forward some things I’ve learned about writing texts for the Internet purposes.

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Finding your niche in European e-commerce market

by Karolina Dryja 03.09.2012 e-commerce

European e-commerce market is already full of a variety of products which come in different variants at varied prices. As written in my previous post Europeans also have access and are very eager to do cross-border shopping. In such case is there any way you can squeeze your offer into a new market?

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4 European directions for e-commerce business expansion

by Karolina Dryja 08.08.2012 e-commerce
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For a good e-retailer a steady growth in sales each year is the main aim. This growth can be achieved in a variety of ways – through considerable marketing, perfect customer service or unbeatable prices. One may even combine all of it! Although the desired growth in sales might come and remain for some time, [...]

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The developing e-commerce market – $23 billion to profit from!

by Karolina Dryja 04.07.2012 e-commerce
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An online sales channel like never before is luring with its high-profit potential and convenience. Not only is that adequate to start-ups but maybe even more to prominent business owners already well-deserving its brick-and-mortar fame. The latest ATKearney study shows how easy it is to squeeze a share of billions of dollars in extra revenue by [...]

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Euro2012 – how to go with the flow?

by Karolina Dryja 28.06.2012 e-commerce
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The biggest event of the beginning of this summer in Europe is definitely UEFA Euro Championships. Each match played by a national team gathers millions of people both from the countries interested and the host countries. It’s a kind of event that is talked of since the hosts are announced, that is about 4 years [...]

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21webmerce debut at Eurovision

by Karolina Dryja 05.06.2012 e-commerce
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Or should I say, Eurovision’s debut on 21webmerce? Anyway, this year’s Eurovision Song Contest online shop started using 21webmerce platform. Such a big undertaking deserves a review, thus let’s have a look at some facts that accompanied this year’s biggest song competition in Europe.

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Tour around Polish e-commerce market square

by Karolina Dryja 07.05.2012 e-commerce
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Lately, there’s quite some buzz around e-commerce market in Poland. We could read some news and statistics on such portals as e-commercefacts.com or internetretailer.com and also there was a nice compilation of the news on our blog. The point is that all of them lead to a conclusion that Poles are increasingly shopping online. How [...]

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A recipe for an m-s-commerce strategy

by Karolina Dryja 27.02.2012 f-commerce
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Mobile commerce has been lately predicted to grow up to $31 billion by 2015 (Emarketer Inc.) in the USA. The term m-commerce is also one of the most popular words connected to retail. It concerns not only shopping online but apparently even the in-store shopping. Although it’s so powerful, don’t let yourself treat it as [...]

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Love is in the e-commerce air!

by Karolina Dryja 11.02.2012 e-commerce
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Browsing through the web shops lately you may get vertigo from all this red and pink all around. That’s right, Valentines is coming. For some it’s a celebration of love and for some another commercial event. The second is definitely true and as such should be cherished by e-retailers. This time I’ve been looking around [...]

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How to Make an Auction a Golden Mine!

by Karolina Dryja 24.01.2012 e-commerce

Auctions are a bit like gambling, with one difference – the client doesn’t lose money in the end. Through an online auction we provide our customers not only with great bargains but also with the thrill and a feeling of competition. No wonder ebay.com gained over 9 billion US$ revenue in 2010 and is an [...]

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