Love is in the e-commerce air!

by Karolina Dryja on 11th February 2012

Love is in the e-commerce air

Browsing through the web shops lately you may get vertigo from all this red and pink all around. That’s right, Valentines is coming. For some it’s a celebration of love and for some another commercial event. The second is definitely true and as such should be cherished by e-retailers. This time I’ve been looking around to find this year’s best e-commerce ideas for Valentines.

1. A gift guide is always welcome

As it usually is during such occasions many have problems choosing the perfect gift. Thus, I’ve found a web shop that facilitates this difficult undertaking.

Net-a-porter

Image source: net-a-porter.com

 

Net-a-porter offers a sub page with a full Valentine’s offer. Not only can you choose a present but you also get a chance to dress yourself up perfectly for the day. The best here are two options “Can’t Go Wrong” with a choice of products every girl would dream to get and “Gifts for HIM”. It’s rather a common knowledge that it’s always hard to choose something that a man would like to have.

2. A clue for the clueless

However, web shops went even further with the perfect gift hunt. Both heels.com and again net-a-porter offer to share a wish list with a potential gift buyer.

Clue

Image source: heels.com

 

Tell cupid

Image source: net-a-porter.com

That’s a great social functionality, the sharing has been extended to a very personal level. The option makes it easier for some people to shop for gifts and it drives them directly to the e-commerce website. Those e-shops seem to perfectly understand the value of personalizing their websites.

3. For the cautious

Since problems with the delivery may cause a divorce or a broken heart this time of the year, Boots’ priority is to provide the most efficient delivery service possible.

delivery at boots

Image source: boots.com

 

With such a variety of options a Boots’ client can sleep tight and make a huge surprise to their loved one just when the time is right!

4. Not your style?

So, you believe Valentines do not match your webshop’s idea? Well, you can always adjust the holiday to your own needs or even think of an anti-valentines design. Just be creative, Valentines will probably not disappear from the calendar, so it’s always better to take one side and encourage customers to have fun and eventually buy. Eventually, Geeks also like Valentines!

gamestop design

Image source: gamestop.com

What was your Valentines e-commerce strategy for this year? Did you like the presented web shop ideas, would you add something? Share with us below!