You might have started selling online through a market place like Amazon, Etsy, eBay, Cqout or your local favorite like DaWanda in Germany, Marktplaats in The Netherlands or Allegro in Poland. Hopefully, your business is growing and if things go well you will soon need your own platform. Increasingly you will face the relatively high costs of the platform you use, but more important is the fact it doesn’t allow you to grow and stand out from the crowd. It might be high time to have your own branded store to really engage with your customers. So, how do you know when it’s time to take the next step? I already planned writing about this topic for a longer time when I ran into a nice post by the experts of that very well identifies six signs that you and your business are ready to “take the plunge” and begin selling on your own e-commerce [click to continue…]

The four hottest trends at eCommerce Expo 2014

by Peter Horsten 03.10.2014 e-commerce

Visiting eCommerce Expo in London was a real pleasure again. It’s obvious the eCommerce industry is developing quickly, it’s professionalism increases. Main topics this year: personalization, localization, big data & privacy and mobile commerce. This post is a rough summary of our first impressions. More detailed observations will follow.

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I have a problem, Sir (Part 1)

by Łukasz Orzechowski 06.04.2014 e-commerce

This 3-part article series will describe common problems with web shop applications, typical application errors and shop manager’s mistakes which cause disappointment in potential customers and which should be avoided to create a reliable application, giving you the possibility of purchasing goods and products through a well-functioning, professional path of purchase. This is also a […]

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Looking for the original local gift? You’re welcome!

by Maciek Czucha 12.12.2013 e-commerce

Are you sick and tired of all the accidental gifts you have either got or bought during your trip? We are also fed up with the lack of originality and quality of the most common souvenirs available at all airports or souvenir shops. Nowadays, together with the increasing possibilities of travelling, rises its pace and […]

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Think local e-commerce

by Karolina Dryja 01.08.2013 e-commerce
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World’s e-commerce market is getting unified. We can easily ship products to faraway destinations and realize payments securely in different currencies. There are no boundaries to our offering and products, which made the world already a bit too crowded. It seems to be almost impossible to press into this competitive environment. The solution: look back […]

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Caring retailer? Use social media effectively!

by Karolina Dryja 19.07.2013 e-commerce

Social media is a powerful tool for marketers in all kinds of businesses. They have correctly noticed that you can pull an enormous amounts of data out of their companies’ social profiles. The kind of data they would never be able to reach, or would but by paying huge sums for research and analysis. You […]

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E-commerce is gamification in its pure sense!

by Karolina Dryja 11.07.2013 e-commerce
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Some time ago, at the beginning of my e-commerce journey I wrote an article about gamification. At that time I associated it only with game-like mechanism added to the promotion or purchasing process. It was suppose to engage and increase the revenue at the same time. Well, now I think I was a bit too […]

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Agile eCommerce is the only right way!

by Peter Horsten 05.07.2013 e-commerce
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Lately I’ve been frequently asked how our 21webmerce solution distinguishes from the big players like IBM or Oracle. You could call me insane to compare ourselves with those big players, because they have huge development teams and unlimited financial resources to develop their solutions. And let’s not forget their experience. But why not give it a […]

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The amazing power of reviews [Infographic]

by Peter Horsten 18.04.2013 e-commerce

Reviews appear to be an important and integral part of the decision making process for a buyer. This shouldn’t be underestimated by any business. This is certainly noticeable in the retail industry, but it’s definitely not limited to retail only. About 82% of all consumers considered user generated reviews as extremely valuable or valuable. Are […]

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Mobile will fuel e-commerce turnover

by Peter Horsten 18.03.2013 e-commerce
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We have already been writing about the huge influence of mobile devices on the advancement of the e-commerce market. However, Forrester went as far as to predict a 10% growth each year on the US e-commerce market and a fractional higher growth rate in Europe (11%). By 2017 this will result into online sales worth $370 […]

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