Think local e-commerce

by Karolina Dryja on 1st August 2013

Think local!

World’s e-commerce market is getting unified. We can easily ship products to faraway destinations and realize payments securely in different currencies. There are no boundaries to our offering and products, which made the world already a bit too crowded. It seems to be almost impossible to press into this competitive environment. The solution: look back and think local! [click to continue…]

Caring retailer? Use social media effectively!

by Karolina Dryja 19.07.2013 e-commerce

Social media is a powerful tool for marketers in all kinds of businesses. They have correctly noticed that you can pull an enormous amounts of data out of their companies’ social profiles. The kind of data they would never be able to reach, or would but by paying huge sums for research and analysis. You [...]

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E-commerce is gamification in its pure sense!

by Karolina Dryja 11.07.2013 e-commerce
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Some time ago, at the beginning of my e-commerce journey I wrote an article about gamification. At that time I associated it only with game-like mechanism added to the promotion or purchasing process. It was suppose to engage and increase the revenue at the same time. Well, now I think I was a bit too [...]

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Agile eCommerce is the only right way!

by Peter Horsten 05.07.2013 e-commerce
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Lately I’ve been frequently asked how our 21webmerce solution distinguishes from the big players like IBM or Oracle. You could call me insane to compare ourselves with those big players, because they have huge development teams and unlimited financial resources to develop their solutions. And let’s not forget their experience. But why not give it a [...]

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The amazing power of reviews [Infographic]

by Peter Horsten 18.04.2013 e-commerce

Reviews appear to be an important and integral part of the decision making process for a buyer. This shouldn’t be underestimated by any business. This is certainly noticeable in the retail industry, but it’s definitely not limited to retail only. About 82% of all consumers considered user generated reviews as extremely valuable or valuable. Are [...]

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Mobile will fuel e-commerce turnover

by Peter Horsten 18.03.2013 e-commerce
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We have already been writing about the huge influence of mobile devices on the advancement of the e-commerce market. However, Forrester went as far as to predict a 10% growth each year on the US e-commerce market and a fractional higher growth rate in Europe (11%). By 2017 this will result into online sales worth $370 [...]

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Extending retail to mobile apps is hip!

by Peter Horsten 14.02.2013 e-commerce
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A modern human being has on average 40 mobile apps on his smartphone. The mobile device has gathered a variety of our daily-use tools from a classic calendar to a rather extravagant metal detector.  Since we live in a consumer generation, where retail brings $1.1 trillion annually, we want to buy a lot in the most convenient [...]

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Valuable content to improve SEO on your e-commerce site

by Karolina Dryja 04.02.2013 e-commerce

Search engine optimization seems like a true art. You need technical knowledge just as much as you need decent writing skills. Of course you can hire a company or a freelancer who will do it for you. However knowing that content marketing is expected to soon become one of the most important components of e-marketing, [...]

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The changing retail landscape

by Peter Horsten 15.01.2013 e-commerce

The commerce reality is changing dramatically fast. With the developments and new trends that have arisen over the last year it’s especially visible. As in each technology-dependent area the novelties come as fast as a lightening. Some of them disappear as fast as they came, but a part adapts to the market and makes milestone [...]

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Be warned: Online reviews often fake [Infographic]

by Peter Horsten 24.12.2012 e-commerce
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Online shopping is booming, no secret about that. We’ve already reported that also this Holiday Season we all together are buying more online than ever before. Probably, just like others, you heavily rely upon others’ opinion before you decide what to buy. Nothing strange about that because over 83% of buyers do so. But don’t [...]

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